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More in development.
We keep the portfolio narrow by choice. New ones ship when they are ready to stand on their own.
ventures
Products we own.
Digital Adventures is two halves: a services arm that builds for clients, and a portfolio of AI-native products we own and run ourselves. The two feed each other. The discipline of shipping client work makes our products sharper, and the discipline of running our products makes our services honest.
investment thesis
What gets built here.
We build AI products that solve a narrow problem extremely well for a specific audience. Ideally ones where we use the product ourselves. No horizontal platforms, no AI-for-everything plays.
- one
Narrow problem, specific audience.
We would rather own a tight slice of a specific market than skim a large one. Petrolmate is fuel prices. Carat Hunter is diamond prices. Every venture has a sharp, defensible brief.
- two
We use it ourselves.
Every venture is a tool we want to exist. Dogfooding is the quickest way to build the right thing and the surest way to spot when we are building the wrong thing.
- three
AI is a material, not a story.
Each venture uses AI where AI is the right tool and conventional software where it is not. The customer does not need to know which is which. They just need the thing to work.
- four
Unit economics on day one.
Every venture has a viable unit model at launch or a visible path to one within twelve months. We do not subsidise products with services revenue indefinitely.
pitch us
Got an idea?
If you are a founder building AI and want a partner with engineering, capital, and distribution, send us the pitch. A few specific questions, no slide deck required, and we read every one personally.